Introductions

Competition for the attention of information security buyers has never been more intense. Security professionals are inundated with cold calls, sales pitches, and invitations. To penetrate these technical buyers and gain mindshare, an effective sales and marketing effort has to go beyond generic lead generation into professional conversations with qualified buyers. IANS research shows that buyers rely on peer opinions and trusted sources of unbiased information more than any other source when making buying decisions.

IANS Forums, Private Events, CISO Executive Summits, and Interactive Phone Conversations provide the professional introductions that lead to shorter sales cycles and higher close rates. Employing professional settings, a unique discussion format, and insightful content, IANS is able to foster the highest-quality introductions in the industry today.

Every IANS event, whether a two-day Information Security Forum, a three-hour Executive Roundtable, or a 45-minute phone conversation, delivers value to underwriters in three distinct areas:

  • High-value introductions

  • Practitioner-generated feedback about your company and products

  • Brand exposure in a “short-list” of vendor companies advocated by IANS

How are IANS Introduction services different?

  • Format: Built around The Harvard Business School case study method, IANS has perfected a moderated roundtable discussion format that generates unique insights for attendees and underwriters alike.
  • Faculty: IANS has assembled a world-class team of industry experts to moderate discussions during IANS events. The Faculty drives discussions to tangible conclusions, consequently facilitating key insights.
  • Setting: IANS carefully chooses its venues based on reputation and location in order to complement the roundtable discussion format.
  • Insights: All discussions are recorded, transcribed, and then summarized in an IANS Summary of Findings document. These anecdotal, peer-sourced insights are invaluable to product marketing and sales teams, and can be distributed to customers and prospects after the events.

Services: